Good news for Italian flower producers who are increasing sales at the expense of roses from foreign sources.
In this 2024 Valentine's Day turnover is around 80 million, in line with 2023, with the sale of around 35 million flowers.
The horticulturalists of Cia-Agricoltori Italiani made this known, specifying that the long-stemmed rose, while remaining the best-selling flower on February 14th, has increased in price by up to 8-10 euros at retail, while a mixed bouquet of Made in Italy flowers ( freesias, anemones, ranunculus, carnations) is around 25 euros.
Cia therefore estimates an increase in sales of 20% of the national product, thanks above all to the typical products grown in the areas with the greatest Italian floricultural vocation.
A bouquet of local flowers is fresher and more fragrant than roses and orchids arriving from Colombia, Kenya, Ethiopia and Taiwan.
As regards the retail costs of Italian products, Cia reports that a stem of freesias and carnations costs 2.50 euros, while snapdragons and gerberas cost around 3 euros, as do tulips.
The price of poppies, calla lilies and anemone is slightly higher (3.5 euros).
The strelizia and the lilium, however, cost around 4 euros per stem, while the Sanremo clone ranunculus costs around 5.5 euros.
Cia recalls how the Italian cut flower sector is particularly linked (unlike Northern Europe) to anniversaries: Mother's Day, Women's Day, Valentine's Day and All Souls' Day, which represent more than 50% of annual purchases.
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