The Limited Times

Now you can see non-English news...

Price increases cause Heineken sales to plummet

2024-02-14T19:11:47.460Z

Highlights: Price increases cause Heineken sales to plummet. The Dutch brewer is less resistant than its Danish competitor Carlsberg to past price increases to compensate for the inflation of its costs. For the first time in more than twenty years (2001), the Netherlands saw the number of breweries operating on its soil decrease last year. The observation seems a little harsh, its major competitor CarLSberg reported on February 7 an increase of 5.2% in its annual operating profit, to 11.1 billion Danish crowns (1, 5 billion euros)


More exposed to Africa, the Dutch brewer is less resistant than its Danish competitor Carlsberg to past price increases to compensate for the inflation of its costs.


Little thunderclap in one of the leading beer countries.

According to the Dutch giant Heineken, for the first time in more than twenty years (2001), the Netherlands saw the number of breweries operating on its soil decrease last year.

In question:

It is becoming less profitable to brew beer

, explained the world's second largest brewer, owner of Heineken, Desperados, Affligem and Pelforth on Wednesday, on the occasion of the publication of its annual accounts for 2023. The observation seems a little harsh, its major competitor Carlsberg (Kronenbourg, Tourtel, Grimbergen, Carlsberg, etc.) having reported on February 7 an increase of 5.2% in its annual operating profit, to 11.1 billion Danish crowns (1, 5 billion euros).

Its turnover over the period increased 9.2%, to 9.8 billion euros.

For its part, Heineken actually seems to have resisted price increases on its brands a little less well than its great European rival, to compensate for inflation...

This article is reserved for subscribers.

You have 79% left to discover.

Flash sale

-70% on digital subscription

I ENJOY IT

Already subscribed?

Log in

Source: lefigaro

All life articles on 2024-02-14

You may like

Trends 24h

Latest

© Communities 2019 - Privacy

The information on this site is from external sources that are not under our control.
The inclusion of any links does not necessarily imply a recommendation or endorse the views expressed within them.