The arrival in the fall of the shipowner and fifth richest man in France, Rodolphe Saadé, in the Sunday battle of the newspapers with
La Tribune Dimanche
was very noted.
This 7th day daily run by journalist Bruno Jeudy has managed to leave its mark on the media landscape.
But he also discovered that it was not so easy for a newspaper to transform its supporters from the first weeks into loyal readers, in an already crowded weekend market...
When it was put on the market in October,
La Tribune Dimanche
reached an average of some 50,800 copies sold, before sales ended up falling to 34,800 copies per edition two months later according to the ACPM, which has just made public the 2023 performance of Sunday newspapers.
“Faced with brands that have existed for a very long time, the Tribune Dimanche was able to find its audience and we are satisfied with these encouraging first results,”
a spokesperson
told Le
Figaro .
The 20,000 digital subscribers of the La Tribune site also have access to the PDF version of the Sunday edition.
A narrower
“seventh day”
market
In the eyes of investment banker Jean-Clément Texier, specialist in the press sector,
“the multiplication of the offer with the arrival of the Tribune Dimanche was not able to produce as many positive effects as expected
, in there…
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