As of: February 18, 2024, 12:39 p.m
By: Daniel Schinzig
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After Netflix, another streaming service is taking action against account sharing.
Anyone who does account sharing on Disney+ could have major disadvantages.
Hamm - In the beginning, the streaming world was still okay and it sounded like a fantastic promise: a large collection of films and series online under one roof, accessible with just a few clicks.
In 2024 the situation will look different: many providers are fighting for a piece of the big streaming pie.
In order to make more sales, Netflix took action against account sharing in 2023, while competitor Disney+ introduced new subscription models.
It has been known for a long time that the streaming service wants to emulate Netflix with the mouse and also plans to stop sharing accounts.
Now there is new information.
No account sharing: Streaming service threatens customers with “technical measures”
It is now known when friends, acquaintances and family who do not live
in the same household can no longer watch for free via a subscriber's account, reports
wa.de.
Disney has not yet given a specific date.
The company is now talking about summer 2024. Until then, a subscriber will still be tolerated if they pass on their password.
But then that's the end of it.
“If we identify unauthorized account sharing, we may take appropriate technical measures to prevent use of the Disney+ account outside of your household,” the Disney+ agreement states.
This means: If customers continue to share their passwords with friends who do not live in the same household from summer 2024, it could result in them no longer having access to the service outside of their own home.
Not even if, for example, you want to watch a film on Disney+ on the go on your tablet.
Disney expects this approach to generate higher revenue and more subscribers.
There is a risk that angry customers will cancel their subscription completely under these circumstances.
But a look at the competition shows that this tough approach can bear fruit.
At Netflix, the number of subscribers actually increased after the crackdown on account sharing.
Streaming service bans account sharing: Big brands are supposed to attract customers
Disney is currently still dreaming of being in the black with its own streaming service.
In the last fiscal quarter, the service made a loss of around $200 million.
The goal of those responsible is to make Disney+ a profitable business by September with measures such as the new subscription model structure and the ban on password sharing.
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Disney bosses expect to gain up to 6 million new users for the service in the coming months.
This will be ensured by exclusive content from major brands such as “Star Wars”, “Pixar” and “Marvel”.