As of: February 18, 2024, 7:03 p.m
By: Julia Stanton
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Lidl is renewing its design at several locations.
Initially only individual branches are affected.
But more could follow.
Bad Wimpfen — Lidl is a well-known supermarket in Germany.
The interior design of the discount store is probably familiar to most people in this country.
Normally, when entering a branch, customers are led past longitudinal shelves.
But recently the discounter, which was recently challenged by a newcomer, has been testing a new design concept at individual locations.
Lidl is testing new design at several locations
In some Lidl supermarkets, transverse shelves have been installed at the back.
This is reported by the
Buisness Insider
with reference to the
food newspaper
.
Specifically, these are branches in the following locations:
Flörsheim (Hesse)
Schwelm (North Rhine-Westphalia)
Sindelfingen (Baden-Württemberg)
Berlin (Brandenburg)
Additional locations could follow in the future, the report says.
The well-known supermarket branch Lidl is planning to introduce a different design in its branches soon.
© onemorepicture/Thorsten Wagner/Imago
Lidl emphasizes the advantages of the new design concept for customers and employees
As a result of the change, the shelves now form a kind of cooling tunnel because they face each other.
According to the report, a Lidl employee explained that this would reduce the company's energy consumption.
According to market observers, Lidl is satisfied with the results of the new design in the test branches.
There are currently no nationwide changes planned, but an expansion of the concept is likely.
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When asked by
Ruhr24.de,
the company emphasized the break with the shelf tradition
There is also another advantage: “The refrigerated items are closer together, which means that the distances for customers are shorter.” This would also make it easier for employees to clear away goods.
It is not the first change for supermarket customers – Lidl changed its branch concept in 2023
The discounter had already been working on a new branch concept in August 2023.
This was also a cost-cutting measure: the company decided to use less high-quality inventory in its supermarkets.
As a result, Lidl should be increasingly perceived as a discounter again.
A Lidl store manager recently showed what mistakes customers often make at the checkout.
(jus)