There is an aesthetic trend that we hear a lot about.
It takes us back a little over the years, puts us in crisis with an awareness of equality that we have acquired and do not question, defines us by being 'women of' someone else, a discourse that we no longer hear and no longer want to hear contemporary.
Yet, fashion, make-up, hair, push us not to judge, to consider it a sort of game, to give the importance of a passing trend, a disguise for some event.
It is
the mob wife aesthetic
, the wife of the boss, of the boss.
The gangster's babe, like a mid-70s comedy with Sophia Loren and Marcello Mastroianni was the title.
Now she comes up from Tiktok, is reflected in recent films and TV series and suddenly appears on the street, catches the eye when browsing the web, in videos on YouTube.
After all, you have to deal with TikTok, it has an audience mainly of teenagers, the mob wife with over 53 million views is taking the platform by storm, ready to overcome the sober trend of the 'clean girl' of 2023.
The look of the " boss's wife" draws
inspiration from mobsters' wives in 70s and 80s films
.
Do you remember how they dressed?
If you think about it, it's the look of many young people this winter: oversized sunglasses, gold jewelery and fluffy hairstyles, coats perhaps with fur collars or oversized jackets with shorts underneath or miniskirts, a style reminiscent of
The Godfather
, The Sopranos , but also Patrizia Gucci in the portrait of
Lady Gaga in House of Gucci
, released in 2021.
The make up is consequent: smokey eyes, eyes full of dark gray or black eyeshadow, cheeks sculpted by blush, drawn lips, eyelashes full of mascara.
You have to be sensual, mysterious, perhaps protect yourself under a wide-brimmed hat, show off luxury bags, stand on stiletto heels, have long, lacquered nails.
It's a flashy aesthetic, not at all discreet.
A glamorous aesthetic, a cheeky femininity, a little above chic.
Does this mean a decline of unostentatious luxury, the quiet luxury that was talked about the other year in the wake of Succession or the no make up girl?
Obviously not, there are no rules, everything and the opposite of everything applies, it applies if we like it, if we want to be that character, for as much or as little as we like.
French agency Nelly Rodi notes that the "mafia wife" aesthetic is
in line with Gen Z's passion for revisiting looks from decades past.
Younger generations nostalgically reclaim the codes of
eras they did not know
, inventing new characters to explore.
The fact is that Francis Ford Coppola himself took the field, the director of the Godfather posted a short video on his Instagram account with the mob wives of his films, Diane Keaton and Talia Shire: "I felt that the aesthetic of the mob wife she's back she said..." proudly.
At the fashion shows and on the red carpets, mob wives are plentiful, after all we could also expect suggestions from the Kardashians with their excessive looks, Kendall Jenner's outfits for example, and then Hailey Bieber.
Vogue UK recalls that before being on Tiktok, the mob wife aesthetic was well highlighted at fashion weeks with leopard prints, puffy sleeves, gigantic coats.
And not from today.
What was Galliano's autumn/winter 2000 collection at Dior if not the final approval of the Mob Wife?
Without forgetting the 1997 autumn/winter collection by Alaïa and Givenchy and the 2000 collection by Roberto Cavalli.
Schiaparelli 2024 was very popular with those red mermaid dresses and teased hair, right on trend.
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