"In January 2024 we recorded a 21% growth in sales compared to January 2023. We started off on the right foot, the important thing is to maintain the pace and the trend."
Thus Marco Alessandro Bani, director of the Chianti Wine Consortium.
"After 2023 which ended with a further reduction in sales - explained Bani - 2024 shows signs of recovery. To really understand where the market will go, a few more months will be needed. From the first data, however, we have verified that there "there is an increase in the volume of sales of Chianti wine. And, above all, there is an increase in average sales prices of 5-6% and this is of help to companies, which are facing a difficult period, even especially due to the repercussions on foreign markets of the international crises. If we look at the data from large-scale retail trade, in 2023 we sold 3 million more bottles than in 2019. Large-scale retail trade represents one of the main outlet channels for our denomination. Therefore Let's look to the future with positivity."
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