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By buying Vizio, Walmart dreams of becoming an advertising giant

2024-02-20T19:21:26.043Z

Highlights: By buying Vizio, Walmart dreams of becoming an advertising giant. This unexpected $2.3 billion operation looks like a marriage between the world of retailers and that of video entertainment. “This quite spectacular movement comes from afar, ” comments Raphaël de Andréis, head of Havas France. Four years ago, Walmart should have, alongside Oracle, become the owner of the American activities of a TikTok then… This article is reserved for subscribers. You have 80% left to discover.


ANALYSIS - This unexpected $2.3 billion operation looks like a marriage between the world of retailers and that of video entertainment.


Walmart no longer wants to just sell pasta, shampoo or socks to Americans.

It wants to become, like one of its great rivals Amazon, a new media and advertising giant.

On Tuesday, the “leading grocer” in the United States announced that it was putting $2.3 billion on the table to acquire the American manufacturer of connected televisions Vizio, listed in New York.

Vizio's Smart TV operating system, SmartCast, has more than 18 million active users.

The amount of the acquisition corresponds to $11.50 per share, a premium of 47% compared to Vizio's stock price before the announcement.

A takeover with increased ambitions

This unexpected operation takes on the appearance of a marriage between the world of retailers and that of video entertainment.

This quite spectacular movement comes from afar ,

comments Raphaël de Andréis, head of Havas France.

Four years ago, Walmart should have, alongside Oracle, become the owner of the American activities of a TikTok then…

This article is reserved for subscribers.

You have 80% left to discover.

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Source: lefigaro

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