El Al campaign "Flying with the flag"/photo: El Al Barracks
El Al is launching today (Tuesday) with an advertising campaign, in which it grants benefits to IDF servicemen in mandatory, permanent and reserve service (what about the other security forces, MGB, police, Shin Bet and more?): Free flights to Europe (not included) port taxes), but with a small catch: they will have to be members of its frequent flyer club (or sign up).
The benefit, beautiful in itself it must be said, is part of an advertising campaign by El Al called "Flying with the flag", which includes a commercial video in which The company recounts the events of October 7 and its commitment to fly to Israel world travelers who were called to return to defend the homeland in Order 8. According to the company, "From the first day of the war, El Al took part in the national effort, committed to flying cargo, reservists, families of the kidnapped, and more.
As part of the company's mobilization as a full partner of the headquarters of the families of the abductees, 15% of the billboards it purchased as part of the campaign will be donated, for the full use of the headquarters."
However, this is also the place to mention that with all due respect for "taking part in the national effort", El Al almost did not activate the planes on Shabbat (except for 4 flights) when it was very necessary to bring thousands of Israelis home for service, or so that they could be with their families during the country's difficult time - an issue that was subject to great criticism in Israel and even came up for discussion in the High Court, and it claimed that it would operate flights on Shabbat only if it received a binding instruction from the state
Free flights for soldiers, but first you must register for the El Al customer club/spokesperson
To a variety of destinations in Europe for free, just pay port taxes
But let's get back to the benefit.
Those serving in the IDF in mandatory, permanent and reserve service (who have performed 30 days of reserve service since the outbreak of the war) will be able to receive a plane ticket as a gift (excluding the payment of port taxes) to a variety of El Al destinations in Europe. In total, the company will award tens of thousands of plane tickets worth tens of millions of shekels, which are redeemed It will be possible for frequent flyer club members and new entrants (registration is free through the El Al website).
Registration for the benefit will be open using a digital form on the El Al website only, starting today (Tuesday) at 20:00 (subject to the conditions of the benefit on the website). Registration to receive a coupon code will be possible until February 26, 2024, or until supplies last, whichever comes first. The coupon codes can be redeemed until February 29, 2024, for flights departing from Israel from May 5, 2024 to February 17, 2025, for Classic tickets only (tourist class) that include luggage and seat selection.
Attendant eligibility examination The benefit will be carried out by attaching form 3010 or an active reserve service form for reserve servants and a belt photo, or a permanent ID for regular servants. After receiving the coupon code, it will be possible to exercise the benefit by ordering flight tickets on the El Al website or through the travel agents. The company emphasizes that the registration will be carried out in Digital on the website only, and the customer service center representatives are unable to assist in issuing a coupon code.
In addition, all IDF officers will be given priority in the boarding phase, and the service managers on the flight will be thanked for their work in a dedicated announcement at the beginning of each flight.
More in Walla!
The leading health fund presents: the services that will make your life easier
in collaboration with Kalit
El Al campaign "Flying with the flag"/El Al spokespersons
The flying carpet with a benefit for all soldiers' families
In the meantime, yesterday (Sunday) the Flying Carpet Company launched a benefits campaign for the security forces, reserve service members and their families, in which it offers a discount of $125 per person for booking a vacation (until March 3) from the company's vacation packages and organized trips.
In addition, those who book will receive the Flying Safe service for free, which allows cancellation for any reason up to five days before going on vacation.
The benefit for vacations between April 1 and the end of October 2024.
This is our time to thank the reservists and the security forces," said Oren Cohen Maguri, VP of Marketing and Sales at the Flying Carpet.
"We came out with an unprecedented sale and huge discounts to thank them. We hope that the new benefit will give hope for optimism for better days and allow them to enjoy a pampering and relaxing vacation."
Nadav Hanin, VP of Marketing, Digital and Communications at El Al: "The moves to honor IDF servicemen are in line with El Al's message as an Israeli company, which is committed to the citizens of the country and sees itself as Israel's air bridge to the world. The benefit for regular and reserve IDF servicemen will enable For thousands of servants who have given and more are giving of their own accord, to take a short vacation to ventilate abroad."
Public Opinion
What do you think about El Al's promotion for IDF soldiers?
Lovely, returning the soldiers back
Utilization to increase the frequent flyer club
More on the same topic:
Al Al
reserves
Gaza war