"The heat 'melts' the balances".
This is what Fismo, the association of Confesercenti fashion sector companies, underlines on the basis of a survey conducted on a panel of associated companies.
"More than a month after the start, the balance of end-of-season sales is negative: around 7 out of 10 report decreasing results compared to last year, with an average contraction of over 21%."
To weigh, an autumn-winter characterized by exceptionally mild temperatures, which reduced demand.
But also the loss of appeal of the sales institute to the public, the impact of which is 'diluted' by the lack of rules on promotions and the consequent boom in offers, especially online.
A competitive distortion to the disadvantage of smaller companies, which costs shops 3 billion euros in sales a year.
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