14 years of quality wine and a new menu.
Per Dreyer's Yard/PR
I have already written before about the wonderful change that Jerusalem Boulevard has undergone since the light rail started - from the sister who was born in sin at the beginning of the 20th century due to envy on Rothschild Boulevard to a pleasant and quiet gem that combines tourism, history, urbanity, comfort and yes, still with the roughness of Jaffa that we love so much.
An important point for all wine lovers has been for years (yes yes) in an invested space, right across from the Selma station.
Just get off the train, a few steps and you are in another world full of good wines and meticulous cuisine.
I'm talking of course about "Per Dreyer", the wine bar that just now celebrates 14 years and also introduces a new chef and a new menu.
Dishes for dates and dishes for families.
The new Per Dreyer/Chaim Yosef menu
"Our secret has always been hospitality," says Itai Shalom, the owner of the Hafer Dreyer for the past 13 years, even when the place started on King George Street in the heart of Tel Aviv (after a few years it moved to the current location in Jaffa) and in the past six years also some of the owners of the place , "We always put an emphasis on hospitality at eye level with a very pleasant atmosphere. It works for us, because we see a lot of returning customers with a diverse audience from all age groups and the population."
He describes "lots of midweek dates" at the bar or at small tables alongside groups sitting at large tables and lots of families coming for brunches and dinners.
"It's never one-dimensional," he emphasized, "you didn't come here just to eat well or down a bottle of wine, it was always a peaceful combination of pleasant and quality entertainment."
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A chef who wants to give one direction to all the dishes, but to appeal to the general public.
Per Dreyer/Haim Yosef
Shalom clarifies that the new menu wants to provide a broad response to all the variety of the place's guests, "with prices as affordable as possible", as he defined it.
Which leads us to Per Dreyer's new chef, Yoav Shmueli, 28 years old, who came from the Telvia restaurant group in Jerusalem, and whose cooking is influenced and based on French cuisine and a love for the Mediterranean Sea.
"The previous menu was a sort of French bistro from the ground up," Shmueli explains the change. It's a wine bar that wants to serve food that corresponds with French cuisine, but also a very large restaurant that at certain times has to cater to families and children as well. With the courtyard and all the spaces, we can feed 200 guests at the same time. So you can't just serve such tiny dishes that are intended for dates on A glass of wine".
Not just girls for dates.
Per Dreyer/Haim Yosef
When you start talking to Shmueli about the menu, he enjoys (like any quality chef) talking about his suppliers, "We have the best vegetable suppliers out there, and we work with organic chicken from Mesk Melamed. If we don't invest in the base, everything else doesn't matter anymore ", he clarified.
A look at the menu reveals elaborate dishes such as oven-baked chestnut pumpkin filled with a Sicilian vegetable stew served on baked lentils for NIS 78, fishermen's soup with white fish and seafood, root vegetables and saffron for NIS 84, and also elaborate pastas such as pappardella with wild mushrooms, white wine, Paul, and breadcrumbs for NIS 84, or spaghetti with seasonal fresh mussels, white wine, herb butter, celery and onion for NIS 89.
"We have an incredibly rich variety of wines," adds Shalom, "the menu contains wines from Israel and the world, and in addition there is also a wine shop at the entrance for anyone who has drunk delicious wine and wants to buy a bottle to take home, from local and small producers that are very important to us to be represented here to large wineries from around the world There has always been a good atmosphere here, but we wanted the food for the 14th celebrations to also receive a greater emphasis," he concludes and also makes sure to order for the aperitif hours (Sunday-Thursday, 4:00-7:00 p.m., 20% discount on all food and wine , including good bottles that open into glasses).
"It's not an aperitif or a happy hour, we're still French," he smiles.
Per Dreyer, Bat Ami 7, Nega Complex, Jaffa, 03-6292111
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