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Seatless advert on road safety, it's controversial - Breaking news

2024-02-21T19:31:29.121Z

Highlights: Seatless advert on road safety, it's controversial - Breaking news. There is controversy over the new MIT commercials to promote road safety. The attention of social media, but also of some politicians, was drawn to the fact that young people in cars who get into accidents never wear seat belts. The group leader of the Democratic Party in the Rai supervisory commission, Stefano Graziano, intervened to ask the publishing department to block the new campaign. A group of M5S deputies called the advert released by Salvini's ministry to dissuade Italians from using their cell phones while driving as "final comedy"


There is controversy over the new MIT commercials to promote road safety. The attention of social media, but also of some politicians, was drawn to the fact that young people in cars that get into accidents under no circumstances wear seat belts. (HANDLE)


There is controversy over the new Mit commercials to promote road safety.

The attention of social media, but also of some politicians, was drawn to the fact that young people in cars who get into accidents never wear seat belts.

All three commercials focus on the incorrect behavior of a group of boys and girls who get into the car in one case and smoke a joint, in the second case they get distracted by looking at a cell phone and in the third case they decide to go for a run while traveling at high speed.

At the end of the commercial the image splits: on one side we see the incorrect behavior and the accident;

on the other hand, the different outcome of the evening is if the driver refuses to smoke a joint, he asks not to be disturbed or, as in the third case, he himself doesn't start the engine and invites us to have a pizza.

"You don't make the right choice, you make the only one possible" says a different testimonial at the end.

But in none of the different situations do the protagonists of the commercial wear seat belts.


    Political interest has also arisen on the topic, which attracts a lot of criticism on various social channels.

The group leader of the Democratic Party in the Rai supervisory commission, Stefano Graziano, intervened to ask the publishing department to block the new campaign on road safety.

A group of M5S deputies do the same in a note, calling the advert released by Salvini's ministry to dissuade Italians from using their cell phones while driving or taking drugs before getting behind the wheel as "final comedy".


    "Looking carefully at the advertisement - say the five-star deputies - all the people in the car are not wearing seat belts. It's hilarious: it is the sad confirmation that Salvini and road safety are two parallel lines destined to never meet".


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Source: ansa

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