The Consortium for the Protection of Campania DOP buffalo mozzarella focuses on exports and multiplies promotional initiatives abroad.
From France to Japan, Bufala Campana is increasingly looking to foreign markets.
The sector's exports are in fact worth over 300 million euros and have exceeded 40% of the entire production for the first time.
The international tour begins on February 25th, from Paris, where the "Salon du Fromage" opens.
Buffalo mozzarella from Campania will participate in the exhibition as part of the collective exhibition curated by Ice.
France itself represents the first market for the export of Bufala PDO, absorbing around a third of the total.
The French are in fact among the biggest cheese enthusiasts in the world: in 2021 they consumed around 29 kg of cheese per capita and this quantity included on average 1.9 kg of mozzarella, a product which is in third place among preferences across the Alps according to the 2023 report by France Agrimer.
"Our sector - says the president of the Consortium, Domenico Raimondo - arrives at the Parisian appointment in a still difficult scenario".
In fact, 2023 ended with a slight decline in the production of DOP buffalo mozzarella from Campania, which stood at 55,707 tonnes, recording a drop of 0.28% compared to 2022. Encouraging signs, however, come from exports: according to the monitor Intesa Sanpaolo districts, in the third quarter of 2023 buffalo mozzarella from Campania achieved +10%, while the dairy supply chain stopped at +3%.
Furthermore, from 5 to 8 March the Consortium will take part in the "Foodex" in Tokyo;
from 18 to 21 March we move to the "Alimentaria" exhibition in Barcelona, from 7 to 10 May we return to Italy at the "Cibus" in Parma.
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