The curtain has fallen for the American Vice Media.
Engulfed in a crisis that seems like an endless day, the management of this free digital media has just announced that it will stop feeding its news site vice.com.
A radical decision which will be accompanied in the coming days by the dismissal of several hundred employees.
“
Distributing our digital content in the way we have done so far is no longer profitable for us ,
”
explained the president and CEO of Vice Media, Bruce Dixon, in a message sent to his teams.
The brand of this pure American player is thus fading among the general public.
A year ago, the group had already put an end to the adventure of the Vice France site.
As a strategic reorientation, Vice Media is betting on partnerships with other media to distribute the content of its production studio and its creative agency.
This transition to a B2B model of content production agency comes from a desire for…
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