It all started with a video viewed more than 2.6 million times on TikTok, in which influencer Johan Papz enjoys tasting a “crookie”, a pastry born from the fusion between a croissant and a chocolate cookie .
Since then, every day, hundreds of young customers crowd in front of the Parisian bakery Louvard (9th arrondissement) to taste the boss's invention.
“It got carried away at crazy speed,” relishes Stéphane Louvard.
The following days, there was nothing for sale after 5 p.m.
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Having been busy since 4 a.m. in front of the dough mixer and the baking trays, the baker no longer knows where to turn: “When I started selling this product, in 2022, I sold around thirty per day .
Now it's around 1,800. It's incomprehensible!
".
Sold for 5.90 euros to take away in his shop, his cookie has become a commercial phenomenon.
According to Stéphane Louvard, it is already copied by major retail brands like Picard and Leclerc.
“I didn’t patent it, but what surprises me is that I was the first to think of it.”
Watch our video report at the top of the article.