Men, say goodbye to a fresh face: a new touch-up stick ensures light and durable coverage throughout the day.
The men's care brand OBAYATY established in 2023 launches the new retouch stick, an extremely light concealer (comes in five shades) that provides perfect coverage for dark circles and skin imperfections, while being specially adapted to the needs of male skin.
- Wide pores, rough texture, dry areas and irritation from shaving.
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It's a £43 cream concealer that provides buildable coverage and is designed to both blur blemishes and nourish the skin in one go thanks to the plant oils that help hydrate.
The world of men's makeup is gaining momentum, and OBAYATY is the company leading the revolution, which is trying to smash the stigmas in the beauty industry.
The brand focuses on multi-purpose grooming products and makeup for men, with each product uniquely developed to address the specific needs of male skin.
For men who want to experiment - it's worth starting with the touch-up stick.
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Concealer
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