As of: February 26, 2024, 6:20 a.m
By: Stella Henrich
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Google has activated the new “Privacy Sandbox” for Chrome.
The tool is intended to protect data protection when surfing.
This is how it is activated in the browser.
Kassel – In order to ensure security and privacy online, there is an innovation from Google with the “Privacy Sandbox”.
Not every user has access to the new function yet, but it will gradually be activated for more and more Chrome users, reports
chip.de
, among others .
This is a new tracking protection for Google Chrome that Google has been testing since the beginning of the year.
If the function is activated, an eye appears in the browser address bar.
But what exactly does that mean?
Eye symbol in the Google browser: The function should be available to all Chrome users by the end of 2024
Google itself celebrates the “Privacy Sandbox” as a milestone in the gradual elimination of third-party cookies in Chrome.
According to its own statements, the US company wants to protect its users from cross-site tracking when surfing the Internet.
As is well known, huge amounts of data are generated when using the browser.
Explanations:
Cross-site tracking:
Attacking Internet users with the aim of filtering out specific user data.
The function can be easily switched off.
Tracking protection:
If you don't want to be tracked online, you can activate tracking protection.
A so-called tracker blocker is a tool that prevents third-party web trackers from following users on the Internet and collecting data.
Third-party cookies:
These are created by external websites.
A website that users visit may contain embedded content from other websites, such as images, advertisements and text.
All of these other websites may store cookies and other data to personalize your experience.
Almost all of the well-known browsers, such as Firefox or Internet Explorer, come with tracking protection.
An exception so far has been Google Chrome.
As
chip.de
further reports, Google does not simply want to block third-party cookies, but rather makes personalized advertising possible in a data-saving manner.
The tool was activated for Chrome users at the beginning of this year and should be available to all users by the end of the year.
And as of today there are more than 30 million.
More and more Google Chrome users are finding an eye symbol in the URL column.
(Symbolic image) © Imago
This is how users activate the new function in the Google Chrome browser
To activate the “Privacy Sandbox”, users must click on the icon in front of the URL and navigate to website settings.
The new item “Tracking Protection” then appears in the data protection settings.
Alternatively, this can also be activated via “chrome://flags” in the address bar of the browser.
The new “Experiments” window then opens.
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Activate the eye symbol in the Chrome browser: Users can easily activate the tracking tool on their own computer to protect themselves from third-party cookies.
(Screenshot) © Screenshot
There, the protection can be activated with “enabled” under “Test Third Party Cookie Phaseout”.
The browser then only needs to be restarted to activate the new function.
At least according to chip.de
, this applies
to desktop systems.
However, according to the report, tracking protection does not work on Android - contrary to Google's announcement.
“Privacy sandbox” in the Chrome browser
The “Privacy Sandbox” is intended to block third-party cookies in the Chrome browser.
Once the feature is activated, an eye will appear in the browser's URL bar.
A crossed-out eye indicates that tracking protection is enabled and third-party cookies are blocked.
Once the eye is no longer crossed out, third-party cookies start tracking users.
With these new privacy settings for ads in Chrome, users can control how the “Privacy Sandbox” technologies should be used to deliver the ads they see, Google describes the benefits of the new tool.
Users can find further information about how Google can improve data protection on the web at privacysandbox.com.
Third-party cookies have been present on the Internet for almost thirty years.
Their purpose is to track activity on websites and to support various online experiences, such as logging in or displaying relevant advertising.
Chrome's “Privacy Sandbox” takes an approach to eliminating such cookies.
And on Facebook and Co., users can also protect themselves from prying eyes online.
(sthe)