The Limited Times

Now you can see non-English news...

Pointed out, TikTok has nevertheless become essential for electoral campaigns

2024-02-26T18:53:22.838Z

Highlights: Pointed out, TikTok has nevertheless become essential for electoral campaigns. Same thing in the United States, where TikTok was almost outlawed due to its alleged links to the Chinese government. The parties' objective is to reach this public, for whom social networks constitute the primary source of information, and to limit abstention as much as possible on social media. The popularity of TikTok among young audiences is such that it is now forcing political parties, governments and parliamentarians to integrate the social network into their communication strategy.


DECRYPTION - After coming close to being banned in the United States and having been removed from government systems, the Chinese social network is popular with political parties seeking the youth vote, particularly in Europe.


TikTok may have been banned for a year from the smartphones of staff of European institutions and has been the subject of an EU investigation for a week for infringement of the new Digital Services Regulation (DSA), that does not prevent the Chinese social network to have become essential in view of the European elections in June.

Same thing in the United States, where TikTok was almost outlawed due to its alleged links to the Chinese government.

But where Joe Biden, the American president, nevertheless joined his members in February as part of the campaign for his re-election.

The popularity of TikTok among young audiences is such that it is now forcing political parties, governments and parliamentarians to integrate the social network into their communication strategy.

The parties' objective is to reach this public, for whom social networks constitute the primary source of information, and to limit abstention as much as possible on…

This article is reserved for subscribers.

You have 71% left to discover.

Flash sale

-70% on digital subscription

I ENJOY IT

Already subscribed?

Log in

Source: lefigaro

All life articles on 2024-02-26

You may like

News/Politics 2024-03-07T00:35:54.092Z

Trends 24h

Latest

© Communities 2019 - Privacy

The information on this site is from external sources that are not under our control.
The inclusion of any links does not necessarily imply a recommendation or endorse the views expressed within them.