TikTok may have been banned for a year from the smartphones of staff of European institutions and has been the subject of an EU investigation for a week for infringement of the new Digital Services Regulation (DSA), that does not prevent the Chinese social network to have become essential in view of the European elections in June.
Same thing in the United States, where TikTok was almost outlawed due to its alleged links to the Chinese government.
But where Joe Biden, the American president, nevertheless joined his members in February as part of the campaign for his re-election.
The popularity of TikTok among young audiences is such that it is now forcing political parties, governments and parliamentarians to integrate the social network into their communication strategy.
The parties' objective is to reach this public, for whom social networks constitute the primary source of information, and to limit abstention as much as possible on…
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