They have hundreds, millions or even tens of millions of followers on social networks.
But also large structures behind the screen.
These famous “influence agencies” responsible for managing the careers of content creators are everywhere.
This Wednesday, in the documentary series “Influence(s)”, Prime Video focuses on one of them: We Are Influence.
With a boss like no other since it is Diego El Glaoui, 36 years old, city companion of Iris Mittenaere, Miss France 2016 and Miss Universe of the same year, who became an influencer and host on TF1.
In six episodes of just under thirty minutes each, this production aims to tell the true story of an influential society.
And for the celebrity side, get involved in the preparations for the wedding between the founder and his sweetheart.
All in the style of “The Agency” which, on TMC and Netflix, is interested in the underbelly of a real estate agency dedicated to luxury goods.
Notable coincidence: Valentin Kretz, one of the main characters of the TF 1 group show, is also a talent managed by Diego El Glaoui and his teams!
The first episode announces a fairly serious treatment of its subject, multiplying the interlocutors and focusing on a very educational discourse on an environment that is still too obscure.
Everything goes: the “influvoleurs”, the new regulations put in place, the reality behind dream photos…
But from the second part, “Influence(s)” alternates between interesting sequences and others that are totally futile.
The red carpet rolled out for Pia Wurtzbach, Miss Universe 2015, was quickly overshadowed by the concerns of Iris Mittenaere, torn between three Instagram publications to make and the fear of seeing her look for the Cannes Film Festival first published elsewhere than on his social networks.
Also read: More than two out of three French people have a bad image of influencers, according to a study
This documentary series skims over its subject but remains no less intriguing.
In addition to a few overplayed and totally unnecessary passages, it remains interesting to see these new professions manage a "bad buzz", as when they are singled out for having distributed a few hundred euros to charitable associations... around a sumptuous meal in a luxury establishment in the Maldives.
Enough to satisfy fans of this type of universe, but not necessarily convince others.
Editor's note:
3.5/5
“Influence(s)”,
French documentary series directed by Gilles Morin and David Amouzegh (2024), with Diego El Glaoui, Iris Mittenaere… 6 episodes of approximately 25 minutes.
On Prime Video.