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American media in search of the lost “Trump effect” on their audiences

2024-02-27T06:13:43.881Z

Highlights: American media in search of the lost “Trump effect” on their audiences. Since the start of the race for the White House, there have been fewer viewers. And the press struggles to retain readers. Under the presidency of Donald Trump, subscribing to the New York Times had become a militant act for the most fervent opponents of the Republican businessman. During his mandate, the NYT had ultimately multiplied its digital subscriber portfolio by two and a half, going from 3 million to 7.5 million.


DECRYPTION – Since the start of the race for the White House, there have been fewer viewers. And the press struggles to retain readers.


Under the presidency of Donald Trump, subscribing to the

New York Times

had become a militant act for the most fervent opponents of the Republican businessman.

The game of hatred played by the American billionaire, upon his arrival in the political landscape, and the most powerful newspaper in the world will have been good business for both parties for many years.

The media rubbed its hands in the face of the former star of reality TV shows, purveyor of divisive ideas, shocking little phrases and tweets which never ceased to punctuate the financial markets.

Donald Trump, for his part, held before him a ready enemy of the establishment, reclassified as the

"

kingdom of

fake news

"

... During his mandate, the

NYT

had ultimately multiplied its digital subscriber portfolio by two and a half, going from 3 million to 7.5 million.

For certain progressive titles, displaying opposition to Trump's policies also responded to commercial logic, well...

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Source: lefigaro

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