As of: February 27, 2024, 11:52 a.m
By: Marvin K. Hoffmann
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The Krombacher brewery is bringing a new drink onto the market.
The brewery is responding to a customer request with a new naturally cloudy shandy.
Hamm – The Krombacher brewery is probably responding to the needs of its customers and expanding its range.
The well-known beer producer from the Siegen-Wittgenstein district in North Rhine-Westphalia now also offers what Platzhirsch Gösser has had in its range for a long time: naturally cloudy Radler - at Krombacher now also in the alcohol-free 0.0 version, reports wa.de.
Krombacher brings a new variety onto the market – the brewery responds to customer requests
“The Krombacher Brewery is expanding its range of non-alcoholic products: Due to the success of Krombacher
NaturRadler , Krombacher
NaturRadler 0.0%
will be available in stores throughout Germany from February 12th
- with the usual fresh Krombacher
NaturRadler
taste and 0.0% alcohol,” says a corresponding statement from the company.
Those responsible want to jump on the alcohol-free bandwagon, which is gaining momentum in the country of beer drinkers.
“In this way, we meet the exact taste of consumers who are increasingly looking for non-alcoholic refreshments with a variety of tastes.
NaturRadler 0.0%
is a great addition to our alcohol-free range.
“We are thus further expanding our range of natural and alcohol-free products for a new target group,” explains Lars Dammertz, Head of Beer Marketing at Krombacher Brewery, which now has the following range:
Krombacher Pils
Krombacher wheat
Krombacher Wheat Dark
Krombacher brewing tradition (as naturally cloudy cellar beer and naturally cloudy dark)
Krombacher cyclists
Krombacher Radler sugar-free
Krombacher NaturRadler
Krombacher Alm cyclists
Krombacher Limobier
ONE Bright
Krombacher Speci
Krombacher's Fassbrause (various types)
Krombacher Pils non-alcoholic
Krombacher Weizen alcohol-free
Krombacher Radler alcohol-free
Krombacher wheat-lemon alcohol-free
Krombacher Pils non-alcoholic 0.0%
Krombacher Radler alcohol-free 0.0%
Krombacher wheat alcohol-free 0.0%
Krombacher NaturRadler 0.0%
This is what the new naturally cloudy Radler from Krombacher looks like with 0.0 percent alcohol.
© Krombacher
Beer drinkers increasingly want to stay alcohol-free
Apparently market research has shown that “increasing health awareness and an active lifestyle” are a priority among consumers.
The new Krombacher
NaturRadler 0.0%
is therefore “the ideal refreshment for everyone who wants to enjoy consciously”.
Krombacher is “responding to the pleasingly high demand in the non-alcoholic cyclist segment with this range expansion,” it also says.
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Krombacher
NaturRadler 0.0%
, which should be stored similarly to Pilsner beer, impresses with “a particularly refreshing, lemony taste,” it is said.
The “unique fruitiness” comes from lemon, orange and apple juice.
For the “ideal mixing ratio”, the new product is made up of 60 percent naturally cloudy lemonade and 40 percent non-alcoholic pilsner.