Since April 1, 1985, the Air Jordan 1 has struck a chord with sneaker fans.
From its first release, it was an immediate success, with tens of thousands of pairs sold in the first months.
Without ever losing any of its original look, the AJ1 reinvents itself regularly.
Since February 24, 2024, the new Air Jordan 1 High OG Reverse Panda has been rocking the world of sneakers!
The Air Jordan 1, a whole story
The Air Jordan 1 sneaker was born from a partnership between Nike and Michael Jordan, despite the jumpman's initial hesitations.
The name "Air Jordan", suggested by David Falk, is then entirely appropriate, since Nike was developing air-based cushioning technology for its tennis shoes.
The pair's debut was marked by its inauguration during the 1985 All-Star Game, although the Jumpman logo was not added until later.
Yes, but here it is: Michael Jordan is not a fan of the Bred color, whose connotation with the devil displeases him.
Despite his reluctance, the model saw the light of day, creating an unimaginable wave of approval from fans.
Thanks to a clever marketing campaign, the success of the AJ1 was already established.
Good to know:
the NBA initially banned the Air Jordan 1 for not conforming to the Bulls' colors.
Against all expectations, this ban considerably strengthens its appeal to consumers.
In one year, 450,000 pairs of Air Jordan 1s were sold, far exceeding initial expectations.
The beginning of an empire was born, boosted by the regular release of new models in the range over the years.
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Air Jordan 1 High OG Reverse Panda revisits the codes
When the AJ1 and the Panda colorway meet, the entire sneaker universe vibrates in concert with the Nike circle.
The Air Jordan 1 Retro High OG Black White, a limited edition from the Spring 2024 collection, offers a new interpretation of the classic Black White from 1985. Affectionately nicknamed “Reverse Panda” by fans for its reverse white and black leather arrangement , this silhouette maintains the iconic aesthetic of the model, while offering a new touch of style from Nike.
Designed to be worn with a suit, this AJ1 two tone offers an interesting alternative to the popular white and black Nike Dunk Low.
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A women's Air Jordan, for a successful AJ1 duo
While Monsieur unveils his new AJ1 Panda, Madame adorns herself with a pair of Air Jordan 1 Elevate High with a high sole.
Released last spring, it continues to integrate brilliantly into the 2024 fashion universe.
An interpretation imagined by Peter Moore, it combines white leather and pink overlays, offering a striking look.
Adopt a bold look with their high collar and high platform!
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Worthy of our favorite jumpman, this new iconic sneaker never ceases to surprise us!
The Jordan brand is also available in clothing.
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