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“L’Obs” becomes “Le Nouvel Obs” and focuses on a colorful site to attract new subscribers

2024-02-28T13:15:40.496Z

Highlights: “L’Obs” becomes “Le Nouvel Obs” and focuses on a colorful site to attract new subscribers. The Le Monde group's magazine, which has once again become loss-making and with declining sales, is betting on a graphic overhaul of its site and magazine. The newspaper will (re)become, on March 21, the "New Obs" and will launch on the same occasion a new graphic charter for the magazine, as well as a renewed site.


The Le Monde group's magazine, which has once again become loss-making and with declining sales, is betting on a graphic overhaul of its site and magazine.


“In this world with permanent noise and a polarized magazine offering, we believe that we have an important social role to play

,” explains the director of the Obs magazine, Cécile Prieur.

This Wednesday morning, she presented with the general director of the weekly, Julie Joly, a redesign of the title, a subsidiary of the Le Monde group.

Exit the name L'Obs, chosen in 2014. The newspaper will (re)become, on March 21, the

"New Obs"

and will launch on the same occasion a new graphic charter for the magazine, as well as a renewed site to brew wider than its 18 million unique visitors per month.

Having become loss-making again in 2023, the Obs saw its paid circulation decline in France by 7.36% over one year to fall to 190,000 copies.

Individual digital subscriptions fell by 24%.

Objective to reverse the trend: return to what made the heyday of the news and culture magazine,

“which has always defended humanist, universalist values…

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Source: lefigaro

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