As of: February 28, 2024, 1:48 p.m
By: Philipp Bräuner
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Analogue price tags are now history at Aldi Süd.
The group is switching to the digital version across the board.
Criticism comes from consumer advocates.
Munich – Digital price tags are no longer only found in selected supermarkets, but are increasingly spreading in retail.
Aldi Süd has now also converted all 2,000 branches to the digital version.
According to the company, this step is intended to bring relief, especially for employees, while consumer advocates have been skeptical about the technology for some time.
Most recently, Aldi Süd was affected by a major biscuit recall.
All Aldi Süd branches now have digital price tags
The nationwide introduction of digital labeling is primarily aimed at increasing efficiency, explains Aldi Süd managing director Ralf Buchczyk in a statement: “The digital price tags bring a lot of simplification, especially for our colleagues on site.” Previously, the paper tags would have been for everyone Items need to be printed out, cut out and replaced individually.
Aldi Süd recently attracted attention with a major change in its product range.
No more colorful paper: Aldi Süd is now relying on digital price tags.
© Federico Gambarini/dpa
Prices can now be sent directly to the signs via Wi-Fi, the statement continues.
The labeling can be controlled both centrally and individually in the branches, and all of this can be done conveniently via an app.
Recently there were also rumors about a big change at Aldi Süd and Aldi Nord.
Consumer advocates are critical of the introduction of digital price tags
Although this development appears to have exclusively positive effects for supermarkets, consumer advocates have been critical of the introduction of digital price tags for some time.
“It may be that shortly before the store closes or if you want to buy beer before the football game, the prices are set correspondingly high,” explains Armin Valet from the Hamburg Consumer Center to Deutschlandfunk.
In addition, the digitization of price tags does not guarantee that the price labels will be correct without exception: “Even with the digital price tag, someone has to press the button.” (
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