Demi Moore
is the new face of The Frankie shop, the favorite brand of fashionistas and influencers.
The stunning 61-year-old actress is in the fashion renaissance of her life, scorching red carpets and sitting on the front row of every major show.
The choice of Moore can seem a little surprising, since the brand mostly targets a younger market segment than the star's age, but when you dive into it for a moment, it is a particularly wise and smart casting that will open it up to additional audiences and provide another important social dimension.
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The motto of the New York brand founded in 2014 on the East Side of New York is that "women feel good when they look like themselves".
The brand has become recognizable thanks to tailored suits in an oversized cut that convey a kind of smart look but not trying too hard.
Today it is already sold in the various boutiques around the world beyond the official website and the physical stores in New York, also in Israel on the Emanuel network and has leveraged itself online as one of the favorite brands of female influencers.
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In the new photos, Moore is seen in items from the new collection, including a crazy $696 leather trench coat, successful pinstripe pants in navy blue and white stripes with a matching strapless vest, and another cream blazer with black stripes in an oversized cut, part of a successful suit.
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For the opening of the pop-up in Los Angeles in collaboration with the Crosby creative studio, Moore wore a monochromatic look on pure grays - $99 pants with a high cut and wide legs, a matching button-down shirt that took care of the button completely including the collar, over a long jacket in a slightly darker shade and shoes Proenza Schouler pointed boat in metallic gray for $750.
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