As of: February 29, 2024, 7:37 p.m
By: Julian Mayr
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The label on the back of a can of tomato sauce led to an unexpected discussion of terms.
That's behind the children's tomato sauce.
Munich – Whether as ketchup, tomato paste, pizza sauce, sauce for pasta or fresh as part of a salad.
The tomato steals its way onto people's plates in many different forms.
And you can even do good by consuming tomatoes, as a consumer recently showed on the Reddit platform.
On the back of a jar of tomato sauce, he discovered a note from the manufacturer that every piece sold also benefits needy children in some way.
However, the discussion developed in a completely different direction.
Detail on the label - reference to the manufacturer's fundraising campaign on the back of the tomato sauce
A Reddit user's picture shows the back of a canning jar.
“Buy 1 glass = donate 1 portion.
With every children's tomato sauce we donate a portion of our PPURA organic pasta (60 g) to children in need in Germany,” is written on the label of the canned tomato sauce.
The label also reveals that the manufacturer's charitable campaign is carried out in collaboration with the organizations “Die Arche” and “Children”.
Another message on the print can probably be understood as a small swipe at other manufacturers: “By the way – to all the companies out there: With just 5% of your profits, no child would have to go hungry anymore,” it is written there, and further: “It is time to rethink!”.
Announced on the label of a can of tomato sauce: praise and criticism for the fundraising campaign
So far, so good, because the author of the article probably wanted to draw attention to the charitable campaign of the producer of the organic tomato sauce.
With success: More than 200 comments were received within a few days in response to the label of the children's tomato sauce.
Some users definitely praise the campaign.
However, there is also criticism from many Reddit users.
Some say the campaign is pure marketing.
“The company makes something that has such a high margin that it is unaffordable for low earners and many average earners, and then they use a lot of space on the packaging to give a ridiculously small portion of the extremely inflated margin to needy children “Donate people who could never buy the overpriced product,” notes one user.
Reference to canned children's tomato sauce causes terminological discussion
Much more than debates about whether the fundraiser should be approved or not, a completely different discussion breaks out in the comments section that is no longer really related to the fundraiser.
Many users are probably surprised at the use of the term children's tomato sauce.
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The fundraising campaign by a manufacturer of children's tomato sauce caused discussions on the Internet.
© Westend61/Imago Screenshot r/_Benzka_
“Good message, but a stupid culinary question: what distinguishes children's tomato sauce from normal ones?” is one of the many questions.
As with previous posts on the social media platform, people promptly jumped to the side with answers.
“More sugar.
“No shit, unfortunately that’s often the case,” writes one user.
Another adds: “Often just less acid/vinegar, sometimes less salt.”
What distinguishes children's tomato sauce from regular one?
In fact, the organic children's tomato sauce from Italy is probably a sauce without pieces, as the manufacturer itself advertises the product on its website and was also correctly recognized by some users.
However, contrary to what some people claim, no additional sugar or sweeteners are added to the tomato sauce.
It also contains tomato paste, carrots, onions, salt and olive oil, as well as lemon juice.
However, the supposedly best tomato sauce for pasta only requires three ingredients, at least according to the late Italian chef Marcella Hazan.
“Give away your winnings?
To children?
Where are we going from here - tomato sauce makes for a humorous debate
However, not all attempts to explain the term baby tomato sauce are serious: “These are the tomatoes that survived the baby tomato massacre,” writes one user under the post.
Another user, however, asks: "Is it like children's chocolate, but red and not sweet?" Numerous users make fun of the term.
“The children's tomato sauce is donated to children in need, while the normal tomato sauce is donated to the normal people in need,” is another user's joke.
Another comment, however, does not come without a certain amount of sarcasm: “Give up a win?
To children?
Where are we going from there!
The snots should starve so that they know what they are working for!” However, the same author goes on to say: “But seriously, this is a great campaign.
If they really stick to this and there isn’t another loophole somewhere.”