Launch of the TNT channel Le Figaro TV and Figaro Radio, acquisition of the weekly Gala, opening of five offices in large regional cities, relocation of the group, overhaul of the editorial system of the editorial offices... the year 2023, described as
"
the ambitious
”
by the group’s general director, Marc Feuillée, will have been rich in projects and major investments for the Figaro group.
And the latter's financial results remain solid.
The Figaro group will thus have achieved a turnover of 555 million euros in 2023, or 6.5% more than in 2022 at constant scope (excluding
TV Magazine
and
Gala
), for an operating profit of 21 million euros. 'euros.
Digital represents 60% of the group's revenues, which includes the titles of Le
Figaro
but also Le Particulier, CCM Benchmark (L'Internaute, Journal des Femmes, etc.), the Travel division, Ticketac, Figaro Classifieds, etc.
“
We are seeing a very strong recovery travel, which returns to its pre-Covid performance with a turnover of 120
million euros ,
”
notes Marc Feuillée.
Digital subscriptions now number 280,000, out of a total of 400,000.
In terms of advertising revenue,
“
we had a great year in 2023, with growth, which is the result of the quality of our media and the transformations of the Media Figaro network.
Compared to 2019, our revenues are even up 5.5
% ,
”
underlines its president, Aurore Domont.
The paper versions of the daily newspaper and magazines,
“
an asset that is dear to us
”
, recorded their third consecutive year of growth in advertising revenue (+ 2.5%).
In terms of investments by advertisers,
“
Madame Figaro
has become the leader in the women's press ahead of
Elle
”
in the CMI France group, welcomes Aurore Domont.
As for the new supplement
Le Figaro TV Magazine
, it records 311 pages of advertising in 2023,
“
compared to 324 for Télé-Loisirs
”
from the Prisma Media group, notes the president of the management company.
The advertising revenues of Le
Figaro
sites are equal to those of 2022.
“
We are resisting despite a highly contested digital universe and where, between social networks and e-commerce, the universe of competition is well established. wider ,
”
says Marc Feuillée.
The opening of editorial offices outside Paris (Marseille, Nice, Lyon, Bordeaux, Nantes) made it possible to generate several million euros in revenue thanks to the gain of 200 new regional advertisers wishing to communicate at the national level.
The content agency for brands 14H accounts for 20% of the advertising agency's revenue.
“
The year 2024 will be that of the consolidation and integration of
Gala
,
” continues Marc Feuillée.
The weekly joined the Figaro group in November 2023, after it was put up for sale by Vivendi.
And there is no shortage of projects.
A new format of the magazine will be presented on March 21.
It will be followed by a renovated site for the second half of 2024. A new weekend pack incorporating
Gala
, available only by subscription, will soon be launched, while Figaro Premium+ subscribers will have access to the PDF of the magazine.
The Gala
videos
will also be broadcast on lefigaro.fr.
“
Fashion Weeks or the Cannes Film Festival are our playgrounds ,
”
underlines its editorial director, Matthias Gurtler.
Thirty-five journalists from
Gala
will be present in May on the Croisette to design a 96-page magazine every day, in French and English, distributed in the palaces.
This bilingual system will be replicated during the Olympic Games with
Gala Paris
.
“
Fifteen editions, printed in 15,000
copies, will be distributed in hotels, restaurants, fan zones… This magazine will be a “cityguide” for tourists ,
”
he continues.
There will also be no shortage of photos of the big celebrities who came to applaud the athletes…
735,000 viewers in December
Gala
will also integrate the program schedule of the Le Figaro TV channel, launched last September on TNT Île-de-France and the boxes of telecom operators.
“
We still have a lot to do, but we are happy with these beginnings.
The pace is maintained, with four
hours of new programs produced every day in-house, and in which 200 editorial journalists have already participated ,
”
indicates Bertrand Gié, director of the News Department.
The programs will continue to be enriched with
“
more relocations outside the studios and live broadcasts
”.
In December, Le Figaro TV attracted an audience of 735,000 viewers according to Médiamétrie (+53% in one month), with an average viewing time of fifteen minutes per day.
A new communication campaign, focused on the programs “Bienvenue en Île-de-France”, “Le Club Le Figaro Politique” or “Parle-moi d’Histoire”, will be deployed.
The channel joined Molotov at the end of 2023, and will soon join MyCanal.
“
We will also work with telecom operators to obtain better numbering ,
”
continues Bertrand Gié.
Le Figaro TV has an annual budget of 5 million euros.
The group hopes to break even within three years.