To support the debut of its new free streaming platform, launched on January 8, TF1 is joining forces with the small world of the web.
The group will launch a 100% digital version of its flagship show
Danse avec les stars,
which will be available both on TF1+ and on the Twitch channel of Michou, an Internet star who has more than 9 million subscribers on YouTube and a million on Twitch.
Named
Dancing with the Internet Stars
and hosted by the influencer, this show will begin on March 9 at 9 p.m. with a first prime, which should be followed by other episodes.
It is Michou, present in the casting of the 2021 edition of Dancing with the Stars, who is at the origin of this initiative.
“You know how much it affected me, and I know that you also wanted to see me again on the floor
,” the young man said on his Instagram account on Friday.
“I didn’t do things by halves, I decided to invite some friends of mine to live this experience and see who will be the best dancer among them.”
Pillars of French web culture like Domingo, presenter of the PopCorn show, the influencer Natoo, Gaëlle Garcia Diaz, Bagheera, Le Bouseuh, and Nico_Tine, will compete on the dance floor.
Michou will detail the entire project Saturday evening on his Twitch channel.
The version of the TF1 show will begin on March 9 at 9 p.m. with a first prime, which should be followed by other episodes.
Twitch.TV/Michou
Michou became known thanks to his videos related to the video game Fortnite and humorous content.
According to an Ipsos survey, he is the favorite influencer of 7-14 year olds.
Enough to renew interest in the
Dancing with the Stars
franchise , which took its first steps 20 years ago...
Also readHow TF1 is leading the offensive to maintain its leadership
The cream of the internet stars
The world of the Internet and that of television have long been presented as rivals.
But for several years TF1 has been banking on web personalities to attract a new audience.
Like the YouTuber EnjoyPhoenix during season 6 of
Dancing with the Stars
or Caroline Receveur for season 7... TF1 moved up a gear with its season 11 by simultaneously enlisting Bilal Hassani, Lola Dubini, Wejdene and Michou.
For its new season launched on television on February 16, the channel this time bet on the influencer Nico Capone, star of TikTok.
On average, 3.77 million people were present in front of their televisions for the launch of the 2024 edition of
Dancing with the Stars
, according to Médiamétrie.
Good news, after 18 months of absence for the show on France's leading channel.
Season 12 had the lowest launch in its history.
Barely more than 3 million viewers.
These influencers with millions of subscribers participate in communication around the show via their social networks, offering TF1
a
sounding board with millions of potential viewers.
Especially since the Bouygues subsidiary has great ambitions for its young streaming platform TF1+.
It aims to become
“the first free streaming platform in France and probably further afield, in Europe”
, assured Rodolphe Belmer in Le
Figaro
in December 2023. The application is available on 95% of connected televisions.
An opportunity therefore, for the group, to maximize its exposure to consumers.
And mix glitter and pixels.