Fashion Week is often synonymous with sensationalism, especially among celebrities who use fashion weeks to pull out all the stops. This was the case of Kanye West, photographed alongside Bianca Censori leaving a Parisian hotel on September 28.
If his partner opted for a long black leather coat that she seemed to be wearing next to her skin, the American rapper opted for a total black look: hooded jacket and black pants with reflective stripes, shoes and balaclava in the same shade.
A surprising set, even more so when you learn that this one is signed Decathlon.
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Kanye West in Decathlon and Bianca Censori in Paris.
(Paris, February 28, 2024.) MEGA / GC Images
The shepherd's response
The jacket is on sale on the Decathlon website for 90 euros, the water-repellent pants do not exceed 45 euros.
Rarely has Kanye West been photographed wearing such “accessible” clothing, he whose fortune is estimated according to
Forbes
at 400 million euros.
Enough to make the French brand react on X (formerly Twitter).
“
Jul did it first
” (Jul did it first, in French), the brand's laconic comment in a post was seen by more than 2 million users.
A reference to the French rapper Jul who, in 2019, proudly wore a Kalenji jacket, the Decathlon brand specializing in running.
Four years earlier, he caused a stock shortage after the publication of his music video
En Y
in which he is dressed in a 40-euro down jacket.
A post which has been largely validated by Jul's community.
“Jul is better than Kanye”, “Jul did it to free young people from not wearing big brands”, “Decath' influences the world”, are all comments that are flying about X.