"This time someone gets pissed off... but after the Marchese del Grillo I've changed. Sometimes someone is too polite, but instead things have to be said. And what better opportunity to get rid of an audience that has paid for the ticket to come and see you? ".
Max Giusti laughs slyly, chatting with ANSA on the eve of two important events: the start of his new theater show Bollicine, debuting on 7 March in Casale Monferrato (AL) and on tour throughout Italy until the end of April, when it will arrive on the stage of the Sistina in Rome;
and, in the same days, his return to TV, for the fifth time at the helm of Boss incognito, the docu-reality broadcast on Rai2 from 4 March.
Three first evenings are scheduled, produced in collaboration with Endemol Shine Italy, to tell the story of as many excellent Italian companies with three bosses who accepted the challenge of working for a week in disguise among their employees.
"Every time it is more difficult, because the program is going well and the risk that they will recognize us is increasingly higher", says Giusti, who is also "on the pitch" alongside the boss.
"This time we started from a particular company reality - he explains - and from the Italian product par excellence: pizza. I also learned how to make it. Indeed, with Boss incognito I am preparing myself for a lot of Plan B", he jokes.
The first protagonist is in fact Alessandro Condurro, managing director of L'Antica Pizzeria da Michele in the world, a company founded 150 years ago in the heart of Naples and which has been able to conquer the world, today present on three continents, with 680 employees and an annual turnover of 100 million euros.
In the following episodes, however, we will enter a jeans manufacturing company and the world of truffles, "with a strong presence of female quotas among our Bosses - continues Giusti - The world of work? After the pandemic I saw it change On the one hand, young people, especially in big cities, struggle to fit in. There is a different awareness of their time and sometimes, it almost seems better to find an online job or something seasonal. On the other hand, entrepreneurs are also difficulties: to open a restaurant, for example, the costs and risks are increasingly higher in the face of earnings that who knows if they are really worth it. But there are also those who, after Covid, have understood that work for them was life. Today, taking part in Boss incognito is also a moment of pride, to show everyone what we have managed to build. A dream? Well, it would be wonderful to make an episode inside Rai. I would really go crazy among those studios where there are workers who they have been working all their lives with extraordinary skills."
In the meantime, however, Giusti is preparing to raise the curtain on Bollicine, the new one man show written together with Giuliano Rinaldi, between confidences and confessions.
"I will take off all the toxic masculinity - says the actor - Today there is a lot of talk about the great changes and the women who have always fought against patriarchal society. But it has become a bit of a war of the sexes. Instead, society has changed for us too. Let's give each other a hand. An example? The Masterchef culture has now won: the greatest shame for a man is not knowing how to cook - he laughs - The common thread will then be the body shaming that I suffered as a kid, but without whining It is also a show against all those colleagues who complain because today, according to them, it is no longer possible to make people laugh or say anything politically correct. It is one of the greatest stupidities that can be said. I will demonstrate to the public that that cage it doesn't exist and, in fact, I'm convinced that anyone can be made to laugh, perhaps in a different way. Besides, why do I have to make five feel bad to entertain a thousand people?".
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