“Simple but stylish t-shirts for 3.99 euros, wide-leg pants for less than 15 euros, last month.
A low-cut spring dress this month.
» Anna, 15, deliciously describes her latest purchases on the Shein platform.
If tight prices like slim jeans make teenagers happy, they rather make the French government furious.
The compulsive and very low-cost shopping model represented by the Chinese sales sites Shein and Temu is this week under heavy fire from the executive and Parliament.
This Monday, Christophe Béchu, Minister of Ecological Transition, is organizing a conference in the form of a formal attack “from ultra-fast fashion to sustainable fashion”.
A bill proposed by the Horizons party, that of the same Christophe Béchu and Édouard Philippe, should make it possible to slow down the meteoric progression of these sites.
For what ?
Because we forget, we are all happy to show off our new sneakers at low prices, but the environmental impact of fashion, already at its highest, is growing at breakneck speed with fast-fashion.
Clothing that is shipped by air to keep up with the frenetic pace of changing our wardrobes represents a growing share of air freight.
The textile sector also accounts for 10% of global greenhouse gas emissions, and 26% in 2050 if production volumes continue to increase at a constant rate, according to the Environment and Environmental Management Agency. energy (Ademe).
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