On Friday, March 1, Ben Gorham and Amelia Gray celebrated their new collaborative project for Mojave Ghost 2024 during Paris Fashion Week.
Initially released in 2014, the inimitable spirit of the perfume will be revisited through a new visual series unveiled throughout the year.
Seen through the lens of Harley Weir, Amelia Gray brings a fresh perspective as the face of Mojave Ghost 2024, engaging in an ongoing dialogue that opens up an exploration of the fragrance from myriad angles.
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Celebrities celebrate collaboration between Ben Gorham and Amelia Gray
In images, in pictures
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To celebrate the launch of this collaboration, Ben Gorham and Amelia Gray hosted a cocktail party at Byredo's flagship boutique, rue Saint-Honoré, followed by an intimate dinner at the Hôtel Crillon.
Participants included Cher, Serena Williams, Lisa Rinna, Hari Nef, Rosie Huntington-Whiteley, Nicole Parker, Precious Lee, Rola, Aweng Chuol, Alex Consani, Leomie Anderson, Tina Kunakey, Amina Muaddi, Imran Amed, Nick Haramis, Hugo Compain, Joshua Woods, Rafael Pavarotti, Lucia Pica, Justin O'Shea, Arthur Kar, David and Isabela Grutman.