In 2008, M6 was the first audiovisual group to create a replay offer, called 6Play.
He is preparing to launch the very enhanced version of this app, with M6+.
The new free streaming platform will benefit from a progressive and substantial investment plan.
“ We are going to invest
an additional 40 million euros in streaming
this year , increasing to
an additional 100 million euros in 2028, compared to our usual level of investment , ”
indicates Henri de Fontaines, member of the management board in in charge of strategy, streaming and distribution for the M6 Group.
“
Half of this envelope will be allocated to content.
The other half is intended for marketing, technology, and human resources.
»
The M6 Group aims to at least double views on the platform, with 1 billion hours consumed, and triple streaming revenues to reach 200 million euros by 2028. “
In four years, streaming…
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