The Re-stART project in collaboration with the Municipality of Eben Yehuda and the Webuild/Webuild company
That morning, when Kobi Langlev and Tzachi Alfasi, two of the four partners in the entrepreneurship and construction company Webuild, were standing in the area about to be demolished of the "Prior" packing house in the Even Yehuda settlement, which the company had purchased for the establishment of a detached neighborhood surrounded by a green park called "Nachla in the settlement", the idea was formed.
"I remember we both stood in the field and said that this place must contain art before it is destroyed."
They returned to the offices, and together with their partners began tying all the strings, with the help of the education and culture department of Ibn Yehuda, to create a pop art project in collaboration with about five hundred teenagers from Ibn Yehuda and well-known artists, in the area of the old packing house.
This, as mentioned, before the demolition and construction work begins for the new neighborhood that the company is establishing.
"It was clear to me that we had to be a part of the general civic action during this period, and it was natural that we would connect with the community that we became a part of. And the truth is, I didn't think it would become so significant for all of us. The connection to the place. To the people. To the community. They are the core. People and community are the story. It is not enough to think about good houses for people, but about connection. We are not just contractors who build the country, we have a responsibility and a role that goes beyond material. To connect people," says Tzachi Alfasi, partner and head of the company's marketing department.
The Re-stART project in collaboration with the Municipality of Eben Yehuda and the Webuild/Webuild company
The connection of the Webuild company to the department of education and culture in the local council in Evan Yehuda, with the aim of turning the old packing house complex into a creative space for teenagers in collaboration with performance artists, designers and well-known graffiti artists, gave birth to the Re-stART project.
The project involved well-known performance artists Kroni Lvivi - an artist who created the performance of the Kidnapped Tunnel in the Tel Aviv Museum Square, Avshi Smolarchik - an art designer in film, television, commercial productions, graffiti artist Bar Fahima, artist Hadas Bacher, multidisciplinary project artist Hadar Tana, and more.
"We wanted to give the youth a place that would allow them to feel that they are restarting," says Naama Caspi, director of the youth unit in the council's education department.
"Today's youth has gone through quite a few challenges and struggles in recent years...Corona, social protests, division and political rift and now war. We wanted to give them their own space, to "unload" the complexities of the era through creation. Each and every one as they see fit: painting, building, Graffiti, music and photography. To strengthen the sense of belonging that is damaged today in many children. And especially to the community"/
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The Re-stART project in collaboration with the Municipality of Eben Yehuda and the Webuild/Webuild company
The restart translated into a pop art event for Ibn Yehuda youth, called Re-stART, in which youth from grades 7-8 from all the schools in the settlement, such as the Hadassim Ibn Yehuda High School, the Democratic, the American, the religious state school, children who study outside the settlement, took part. special populations, as students on the continuum accompanied by supporting artists, the youth movements in the settlement of students majoring in art, cinema and music. For two days, dozens of works of art were created in the area of the old packing house.
"The idea was to create a space for self-expression, which brings the boys to their personal connection to all What we've been through since the seventh of October.
And it turns out they have accumulated a lot inside and things don't always come out in words," says the artist of the installation Roni Labavi, who for him is not the first time to actively collaborate in the space while collaborating with the community, volunteers, public companies and public and private organizations, as he has already created in the Tel Aviv Museum plaza, in the tunnel performance "
I think the change they went through, we all went through, I went through it too since the war.
This connection of youth, volunteers, community, to common values, to caring, to unity.
What is created here is magic.
The children wanted to concentrate on a better future of growth.
We worked with different techniques, of spray graffiti, classic graffiti with acrylic paints, we used virtual reality with vr glasses so that the children could experience work in virtual reality, I discovered creative children, and you feel their complex feelings in a direct line to the situation in the texts and drawings they created.
You realize that self-expression was really something they needed.
like air
They surprised themselves."
The Re-stART project in collaboration with the Municipality of Eben Yehuda and the Webuild/Webuild company
Bar Assolin, an 11th grade student who participated in the Re-stART performance, says that for her the experience was a kind of rediscovery of the community in which she lives. "The activity was amazing.
I really like to paint and so far I haven't been able to attend an event that revolves around art and this is one of the strongest things I've experienced in recent times." Bar says, "I also got to know a lot of young men and women from my locality and their talent because the event gave the children an opportunity to come and show themselves."
The project which became viral created a wave on the networks and inquiries from companies and individuals who also want to create pop art spaces in their communities. "We are currently working on making the pop art space in the area of "Nachla Bemoshava" accessible to the general public, which will be open to visitors," Kobi Langlev says enthusiastically, "later on we will build a gallery Virtual pop art that anyone can from their computer at home, tour the pop art spaces that we initiated, also in other areas of the company.
We will continue this line, which connects community art and creation together.
Because if there's anything we've learned since October Seventh, it's that without a community we have no right to exist here.
The community is us."
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