From tomorrow, wines on the market in Italy will have to provide a list of ingredients, report the possible presence of allergens, such as sulphites, and include the nutritional declaration.
The extension period granted by the Ministry of Agriculture, Food Sovereignty and Forestry for the adaptation of the labels of wine and flavored products to the standards set by European Regulation no. 2021/2117 ends on 8 March.
To make this information effectively readable, which is important for the consumer but also cumbersome due to the space available on the bottles, one of the most practiced solutions is to insert a QR code on the labels which refers to a web portal on which wine producers can provide the information relating to each individual bottle.
If this information is guaranteed and always automatically updated, it is even better.
This is what Brindo ensures, the digital labeling service developed for the wine sector by GS1Italy Servizi, which is also smart for consumers, because it allows immediate access to certified information on the product, simply by framing the QR code with the camera of your smartphone, without having to install any app.
A service already adopted by dozens of Italian wineries, including Argiano, signature of the number 1 wine in the world 2023 according to WineSpectator,
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