Second edit, first delivery
: here is what was written two days ago on Phoebe Philo’s website, i.e. “second edition, first delivery”.
This was the brand's only announcement for its new collection.
No advertising, no fashion show: just an Instagram post that has since been deleted, where we could see a pair of fringed pumps.
Phoebe Philo knows her name is enough.
His first collection, released last October, which offered 150 high-priced pieces (13,000 euros for a shearling coat, for example), sold out in no time.
It marked the long-awaited return of the prodigy designer, who had remained discreet, almost secretive, after leaving the artistic direction of Celine in 2017.
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At the beginning of the afternoon, this March 7, Phoebe Philo posted new photos on her social networks, where we discover the pieces that have just been released on the site.
The first of them shows the actress Sandra Hüller (who has just received the César for best actress for
Anatomy of a Fall
), as well as the famous red letters of the brand.
On the site, the pieces are selling like hot cakes, disappearing in plain sight.
In less than ten minutes, three jackets, two pants and a pair of pumps were already unavailable.
Phoebe Philo's second collection
In images, in pictures
See the slideshow37 photos
See the slideshow37 photos
Read alsoIn photos: Phoebe Philo's highly anticipated first collection already almost sold out
On target
A crazy success, which we owe to the popularity of the designer.
This second collection takes up all the codes of Phoebe Philo, sharp minimalism and victorious sobriety combined with the present.
But also the burgundy, gray and khaki colors which invaded these catwalks during the last Fashion Week, and from which she had nevertheless detached herself.
Without forgetting soft leather, ballerinas, large bags and drapes, all the expected trends for the season.
Phoebe Philo, once again, hits hard and well.
There is no doubt that this second edition will sell as well as the first.
Even without making any noise.