The French are doing well against their international competitors, in an advertising ecosystem disrupted by economic uncertainties.
In the fold of Vivendi, the Havas communications group boasts a turnover of 2.87 billion euros in 2023, organic growth of 4.3% over one year.
“This is a historic record in terms of turnover and profits for Havas
,” rejoices
Yannick Bolloré, chairman of the supervisory board of Vivendi and CEO of Havas, to Le
Figaro .
Havas and the French giant Publicis, the largest capitalization in the sector and an annual turnover of nearly 15 billion euros (+6.3%), thus posted the strongest growth of the major global advertising groups last year. advertisement.
2023 was one of the rare years where performances between the
“Big Six”
varied so much… Among the titans of the sector, the growth of the American Omnicom also showed good dynamics at 4.1%.
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