International Women's Day is celebrated on 8 March, an important moment to raise awareness of the discrimination women are still subjected to all over the world.
For some time, Spotify has decided to commit to amplifying the voices of artists and creators in the world of audio.
Women, in fact, are still not adequately represented: in Italy, the percentage of listeners listening to songs featuring a woman as the main artist is only 15% of the total.
The positive fact, however, is that they have grown: compared to 2022, in 2023 the ratings of Italian artists grew by 18% and the percentage rises to over 190% when compared to the ratings of 2018. The most listened to Italian artists in Italy in 2023 were: Annalisa, Elodie, Mina, Mara Sattei, Elisa, Emma, Ariete, Angelina Mango, Clara, Paola & Chiara.
Abroad, the most listened to Italians are Laura Pausini, Gala, Deborah de Luca, Annalisa, Mina, Giorgia, Olivia Belli, Elodie, Raffaella Carrà, Gianna Nannini.
Spotify's commitment to promoting gender equality in music is realized primarily through Equal, the global program launched in 2020 aimed at amplifying the voices of women musicians and creators, both locally and internationally.
The program, over the years, has achieved notable results: 4,700 playlists that include Equal ambassadors and 144 million total listens to Equal playlists on the platform.
But not only that, the artists, after only the first month on the program, reached 819 million total combined listens.
This year, on the symbolic day dedicated to the rights of all women, Spotify has chosen the rapper BigMama as its ambassador for the second time, after the important messages that the artist conveyed at the Sanremo Festival and her constant commitment to diversity and inclusion.
In addition to the cover of the Equal Italia playlist, the Avellino artist also contributed to curating the music selection, together with Spotify.
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