“I am happy to finish my work by talking to you about the future.
» For one of his last interventions in front of the press, Nicolas de Tavernost, the future ex-CEO of M6, wanted to outline on Wednesday March 6 a final perspective for his group: streaming.
From the Palais de Tokyo in Paris, the PAF veteran presented its new free platform with advertising called M6+.
Succeeding 6Play from next May, it must embody the “acceleration” of the broadcaster in a market that has become the new battlefield for the channels, after the abandonment of their joint “French-style Netflix” project, Salto.
The ambitions displayed by the Six are great.
Intending to ultimately inject 100 million euros per year into its service, the broadcaster hopes to double consumption.
To achieve this, it promises twice as much content as before, counting on relying on its historic brands (“L’Amour est dans le pré”, “Pekin Express”), which will be available there in preview and in replay.
M6+ will also benefit from exclusive programs, including an additional season of “Traitors”, the hit game hosted by Éric Antoine.
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