“Do you have Byoma products?
» As often, Flora and Julie take advantage of their Wednesday afternoon to stroll around Sephora between the displays of perfumes and moisturizing creams.
We might think they were lost, drowned in products.
On the contrary, they know very well what they want.
Barely higher than the shelf in front of her, Flora, 12 years old, wants to complete her “skincare”, in other words, her “care routine”.
“I wash my face and apply a hydrating serum every night before bed.
Now, I need an extra cream, even if my parents think it’s stupid,” she explains behind her large glasses.
“And here, you must be thinking that I’m a Sephora kid?
It’s a bit true,” she smiles.
The trend is not unique to France.
In the United States, England and Spain, beauty product stores have seen very young customers with already well-established tastes arriving on their shelves.
So much so that a hashtag #sephorakids emerged, accumulating thousands of publications on Instagram and TikTok.
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