Sample sales ad/ Israel Police Spokesperson, Public Relations
Over 150 days of intense war in Gaza, when 134 Israeli abductees, including mothers and children, are still in Hamas captivity, and it seems that the narrative in the international arena has changed to our detriment.
Many young people from all over the world express blind support for the terrorist organization, while completely ignoring the fact that thousands of Hamas terrorists have infiltrated Israel in order to rape, murder and burn down the houses of its inhabitants.
Following the decline in support for Israel and the sharp increase in anti-Semitism incidents in the world (a 235% increase due to the war), she has started a new and creative informational initiative that aims to shock and raise awareness around the world.
Ran Ovadia, entrepreneur, and owner of the creative agency Pivot 2.0 (PIVOT2.0) offered another angle to present the atrocities to the world, through real estate. Together with PR man Ran Ozer and with the support of the Ministry of Diaspora and the War on Anti-Semitism, they created a first-of-its-kind outreach project, which aims To once again arouse support for Israel in the international arena.
Sample sales ad/ Israel Police Spokesperson, Public Relations
As part of the project, whose target audience is young people from around the world, attractive ads are displayed on social media for the purchase of real estate for investment in GAZA VILLGE. The descriptions of the place are completely real, it is a beautiful pastoral place in the Middle East that over 200 families have already fallen in love with. When you land on the home page of the site, you will discover beautiful houses at attractive prices to invest in. However, as soon as you click on receiving details, you will go to a page that presents the house, but not from the real estate angle.
On the inside pages, you will be exposed to the horrors that took place in those houses through photographs of the burnt houses and testimonies of the family members who remained to tell the story of each house and of each family that was broken up, kidnapped or brutally murdered.
The process of working on the project was complex and required the approval and cooperation of families from Kfar Gaza.
The process continued with a photo tour in the kibbutz together with local resident Zohar Shefak and other staff members.
Based on the shocking photographs, the dedicated website was established which, as mentioned, is intended to attract young people from all over the world to enter it and be exposed to the harsh sights and atrocities committed by Hamas terrorists.
The stories and sights of the houses that were damaged and destroyed are not easy.
Ran Ovadia explains that the purpose of the campaign is to shock the world and raise awareness of the terrible massacre committed by Hamas terrorists.
"We see in the messages we receive on social networks from a crowd of young people abroad, that they were not aware of everything that happened on 7.10.
They have only seen the other side's angle so far.
It is important that anyone who has followers from abroad on social networks, upload an ad with a link to the website to raise awareness of the 7/10 massacre."
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The destruction at the scene of the massacre in Kibbutz Kfar Gaza.
October 17, 2023/Reuters, Ilan Rosenberg
The Diaspora Ministry provided financial support to about 100 civil projects
Karin Peretz, senior head of public arena, who led the project on behalf of the Ministry of Diaspora and the fight against anti-Semitism together with Ron Bromer, head of the senior division for initiatives and the fight against anti-Semitism at the Ministry of Diaspora, said: "The Ministry of Diaspora and the fight against anti-Semitism provided financial support to about 100 civil projects operating in the arena of consciousness starting from October 7. This is the first time that a government office grants support in such a short time to civilian entities. These are companies and entrepreneurs who did and are doing extensive voluntary activities and even neglected their business activities for this purpose. The grant is intended to allow them to continue this important activity and to strengthen Israel's legitimacy to continue operating ".
Behind the atrocities that took place in Gaza Village, there are numbers that are hard to ignore: 79 civilians who were murdered, 19 children and babies who were burned to death, 18 civilians who were kidnapped to Gaza, 288 civilians were injured to varying degrees and 140 houses were significantly damaged, some of them were even set on fire and completely burned.
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