There is a minimalist, essential, 'clean' mode, and a more complex, articulated mode, made up of multiple steps and also overlaps and stratifications.
It happens for facial skin care where on the one hand there are essential lines and also multitasking, with a few 2 in 1, 3 in 1 products, always with many active ingredients of course (for example the Italiana ora
or Audrer by Giulia De Lellis
) and on the other lines that provide in sequence a double cleansing, an active tonic, targeted serums, moisturizing creams, sun creams and more, the latter a trend that has established itself from Asia, the famous K-Beauty with over 10 steps, rather than from Japan (
Shiseido
and beyond) coming to orient given the undoubted success of many brands (from
Lancome to Biotherm, from La Roche Posay to Svr, from Caudalia, Patika
and others).
This second method, defined as skinification, is spreading beyond the face: the needs of an ever-launched market but also the result of the brands' research departments which in the competition arena always aim for innovations that make the difference.
We are thus witnessing a skinification of the body, make-up, nails and hair.
What does skinification mean?
Beauty routine with different steps, targeted and personalized.
If today, for many people, it is customary to use an active tonic after cleansing, a serum before the moisturizing cream for example, it will increasingly be customary to do a pre-shampoo on the hair.
The news for a new hair routine, 'hairification'
Hair skinification, therefore
'hairification'
, means elevating the hair routine to nourish and treat the locks with targeted and personalized ingredients and products, often using active ingredients that we have learned to know for the face, starting with
hyaluronic acid
, maximum source of hydration (some skin brands such as
Aroma-Zone
and
The Ordinary
offer them separately as 'absolutes' to mix with creams to enhance them),
niacinamide
.
Uses
glycine
capable of reconnecting the broken links of the keratin chain, drastically reducing breakage, the new luxury line from
Kérastase
, which has just announced the highly launched American actress of Euphoria, The White Lotus and Everyone But You,
Sydney Sweeney
as new global ambassador.
The haircare brand has launched the new
Première
range to combat the accumulation of calcium, present in water, especially in large cities such as Rome or Milan, which amplifies the effects of damage on the hair.
It combines the decalcifying power of 3% citric acid with the 5% glycine amino acid, a double action of thorough cleaning and repair for all types of damaged hair (from dyes, chlorine, external agents) and above all from limescale contained in the water.
The scientific discovery behind it has given rise to a series of new products that free hair from the excess calcium that leads to breakage, repairing it, reversing persistent damage, promising to leave it strong and healthy.
It is in the midst of the skinification trend as there are 5 products (to be customized, some however such as the ultra-reparateur decalcifying concentrate with 8% pure acids and the reparateur filler masque with Peptides + Glycine).
Layering, layering is better
And then there is
layering
, the other new word that defines beauty trends (but it also applies to fashion, Modern Layering is the layering philosophy of basic garments by the Japanese brand
Uniqlo
which is expected in spring 2024 opening of the second department store in Italy in Rome after the one in Milan).
The basic rule is to start from the lightest formulas and move forward with hydration with richer textures: serum plus cream, for example referring to the face, pre shampoo on wet hair and shampoo: this means one layer on top of the other, without rinsing the first but massaging into the skin carefully before applying the second, with a strengthening effect on the active ingredients.
For skincare it means a protocol of sequential use of multiple elements to enhance the effects and personalize them: after cleansing, which can even be double with first a make-up remover and then a cleanser, you always apply a tonic that rebalances hydration. after cleansing and it doesn't mean that you end up there and move on to the serum.
In the layering concept, for example, in many cosmetic lines there are somewhat dense, almost cloudy waters rich in vitamins (Tonique comfort by Lancome, Fenty Skin) such as rose oleolite, a blend of multiflora rose essential oils , cold-pressed rosehip and sweet almond oil with a high concentration of essential fatty acids, vitamin A and antioxidants and S'ollu (mother Nature's Oil), a moisturizer with olive oil and mastic oil, both natural products from plants that they are born in pristine areas of Sardinia: they are used in a few drops, sequentially after the tonic and before the serum and cream.
Fashion layering also with perfumes
Layering is also in fashion with perfumes: in Piazza Duomo in Milan in the Lush store with the new
Perfume Library
, it is common, especially among the younger ones, to purchase fragrances and body sprays (not necessarily from the same family of perfumes), to be superimposed according to your 'nose'.
The most requested?
Those in full
gourmand
trend
, decidedly sweet, Stefania says in the shop, which evoke something edible, like the flavor of caramel popcorn in the
Let the good times roll
body spray , perhaps to be layered with the Vanillary perfume (vanilla and tonka) and Super Milk to put on your hair to give a sweet and enveloping scent.
The concept of Skinification also applies to manicures
The same concept of Skinification also applies to manicures, which consists in the addition of nutrients and functional elements in nailcare for a complete routine, for the maximum physiological and aesthetic benefit of the nails, in line with the growing attention to hand care.
Among the new allies is the Rimmel London range with three new references from the
Nail Nurse
line , which combines clean & vegan formulas, delicate ingredients of natural origin and performance.
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