Spotify, already the leader in online streaming, intends to maintain its lead.
The streaming platform will broadcast clips on its application in a limited number of countries, the world number one audio platform announced on Wednesday, venturing into territory largely dominated by YouTube.
“
The beta version of clips on Spotify will be rolled out today
,” the company said in a statement.
These clips will come from a limited number of hits from international artists such as Ed Sheeran, Doja Cat and Ice Spice, but also from local artists.
Initially, music videos will only be available to paid subscribers in the United Kingdom, Germany, Italy, Netherlands, Poland, Sweden, Brazil, Colombia, Philippines, Indonesia and in Kenya.
These clips constitute “
an important element of the toolbox of many artists
”, according to Charlie Hellman vice president responsible for music products, quoted in the press release.
“
It’s natural
” that these are accessible on Spotify, “
where more than half a billion people choose to listen to music
,” he added.
In early February, Spotify said it had surpassed 600 million monthly users, including 236 million paying subscribers.
The platform, listed on the New York Stock Exchange, has continued to invest since its launch in 2006, first to fuel its growth by establishing itself in new markets and then by offering exclusive content, such as podcasts. , in which it has invested more than a billion dollars.
YouTube, owned by Google, has long dominated the music video market, with most of the most-watched content on the platform being music videos.
Global hits like “
Despacito
” by Luis Fonsi, “
Shape of You
” by Ed Sheeran and “
Gangnam Style
” by K-pop star Psy have each accumulated several billion views.