Basketball is not just a sport, it is a rich culture that influences entire communities.
Among the legends who have shaped popular culture, Michael Jordan and his eponymous brand, Jordan Brand, stand out.
It's not just about shoes or accessories.
It is a philosophy, a commitment to excellence and community.
Pairs to shop
Air Jordan 1 Mid women
Air Jordan 1 Mid women
Nike
Air Jordan 1 Mid SE men's
Air Jordan 1 Mid SE men's
Nike
● Air Jordan 1 Low SE Craft for men
Air Jordan 1 Low SE Craft men
Nike
● Air Jordan 1 Low SE Lunar New Year woman
Air Jordan 1 Low SE Lunar New Year women
Nike
The history of the Jordan Brand, in brief
The adventure of Jordan Brand began with Michael Jordan, a rookie with the Chicago Bulls in the 80s. At that time, the market was dominated by Converse, adidas and Nike.
History ultimately proved it to us: it was the latter which emerged as the big winner in 1986. However, the beginnings were not easy... Basketball players did not completely shun these sneakers, but their success - today unavoidable - n However, it is not immediate.
Finally, despite this difficult start, the Air Jordan 1 found an unexpected audience among skaters.
In question, the resistance and comfort of its shoes.
It's the beginning of a close relationship with skate culture.
Over the years, Jordan Brand has established itself in popular culture, notably appearing in “The Fresh Prince of Bel-Air”.
A real boost for its popularity!
Finally, in 1997, Jordan Brand distinguished itself from Nike, reinforcing the identity and heritage of the Jumpman in pop culture and the basketball world.
Since then, the brand has continued to grow in popularity, becoming the essential icon of our time.
DISCOVER THE WHOLE AIR JORDAN RANGE
The Jordan Brand state of mind
Jordan Brand embodies more than just a tribute to a great athlete.
Above all, it is a symbol of strength and perseverance, values passed down from generation to generation.
Beyond its heritage in basketball and fashion, the brand positions itself as an actor committed to social change.
This commitment is not limited to words.
The brand takes concrete actions for social and economic justice, educating and joining forces with partners to advance the cause.
Jordan Brand represents the spirit of community, equal opportunity and justice.
Among his notable actions, we can notably cite:
The development of projects for women of color.
Actions promoting equal opportunities in large-scale projects.
His desire to inspire young talents.
Helping young people in difficulty.
This state of mind translates into a constant commitment to the black community, emphasizing the belief that together, it is possible to overcome obstacles.
The brand is proof: achieving the impossible is… possible!
Jordan Brand is about family, the fight for social justice and the commitment to a better future.
DISCOVER THE WHOLE AIR JORDAN RANGE
The Jordan Brand community, united by the belief in lasting change, is a powerful testament that there is strength in numbers. The dreams shared by this big family overcome obstacles. They are shaping a future where justice and equality prevail. In short ? Jordan Brand reminds us that our actions today build the world of tomorrow.