As of: March 15, 2024, 2:05 p.m
By: Julian Mayr
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Violence against women remains a major problem.
The drugstore giant is making a statement with some of its products.
Munich - Every year, International Women's Day on March 8th offers a platform to address the still disadvantaged position of many women.
This isn’t just about the gender pay gap or unpaid care work.
According to the Federal Ministry for Family Affairs, women are significantly more likely to become victims of domestic violence - and the trend is rising.
About two out of three women experience sexual harassment.
The support offers, such as places in women's shelters, are limited.
It is therefore crucial that those affected at least find an open ear about their problems and living conditions.
The “Violence Against Women” helpline has been a contact point for those affected in Germany for several years.
The Rossmann drugstore chain also promotes this.
The Rossmann drugstore chain raises awareness among women on the Internet about contact points for victims of violence.
(Symbolic image) © Rust/Imago
“We have to act” – video by Rossmann draws attention to violence against women
A video recently shared by Rossmann on Instagram addresses the diverse everyday situations in which women are exposed to verbal and physical violence.
The article, which comes with a trigger warning because it shows “emotionally stressful situations,” is intended to draw attention to the helpline’s counseling services.
The video shows women who may face violent partners at home or face harassment on public transport and threatening situations on the way home.
“For many women, the scenes depicted are everyday life,” says Rossmann’s accompanying text.
And it is emphasized: “When women experience violence, we have to act.” This is exactly why the “Violence Against Women” helpline exists, as the drugstore chain channel reports.
However, attention should not only be drawn to the contact point through the video.
As early as 2021, Rossmann began printing the helpline number 116 016 on some feminine hygiene products from its own brand “facelle”.
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“Sooo important” - helpline for women and men
The video has been viewed over 300,000 times and has garnered over a hundred comments.
The video and the drugstore giant's initiative received an overwhelmingly positive response from Instagram users.
“It’s also great that you share this on your products,” commented one user.
“Soooooooo important.
As a victim of domestic violence, I feel it’s so important to wake people up… keep it up,” says one victim.
However, there are also critical voices.
“Unfortunately, attacks by other people who are read as female are not discussed,” one person noted.
Another comment refers to the male gender: “I really don’t want to downplay it.
It's really important and right.
But is there something like that for men/boys?
Unfortunately I can’t find anything.”
“Violence against women” helpline
The helpline offers a “nationwide advice service for women who have experienced or are still experiencing violence.”
Those affected can seek support at any time and on any day of the year by calling
116 016 .
Not only those affected themselves, but also their relatives and friends can contact the helpline anonymously and free of charge.
According to the helpline's official website, the advice service is barrier-free and accessible in 18 different languages.
In addition to telephone advice, it is also possible to contact the helpline via chat or email.
The helpline counselors are qualified specialists with extensive experience.
They not only offer initial advice, but also provide contact with local support institutions.
However, other users correctly point out that men can also count on anonymous and free help.
A corresponding helpline for “violence against men” can be reached on 0800 1239900 and also via chat and email for those affected.
The editor wrote this article and then used an AI language model for optimization at his own discretion. All information has been carefully checked.
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