As of: March 16, 2024, 12:07 p.m
By: Carmen Mörwald
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Kaufland is offering a Ramadan calendar again this year.
The reactions online are divided, but there is still a clear majority.
Frankfurt – Ramadan began for Muslims on Sunday, March 10th.
For one month, believers are not allowed to consume food or liquid from the beginning of dawn until sunset.
To literally sweeten the time for children, Kaufland has been offering a Ramadan calendar since 2018.
Customers have a clear opinion on this.
Ramadan calendar for children – Kaufland is not the only provider
The appearance of the Ramadan calendar for children is very reminiscent of the much sought-after Advent calendars during the Christmas season.
Instead of 24, however, there are 30 doors behind which there are sweets, toys or pictures to color in.
More and more department stores are now offering the product, including the drugstore chain dm.
However, according to the WAZ
report, they
cannot be found in all branches in Germany.
Kaufland's Ramadan calendar is generating predominantly positive reactions online.
© Paul Zinken/dpa
When asked, Marcel Rieser, dm area manager for the Ruhr area, explained to the newspaper that when selecting the range, particular attention was paid to the wishes and needs of customers.
“At dm, the dm teams decide independently which products they want to carry,” says Rieser and continues: “This is how they also decide what the Ramadan calendar offers.”
Offer at Kaufland and Co. – this is what customers say about the Ramadan calendar
Just in time for the start of Ramadan, there are many photos and videos of the calendar circulating online.
A wide variety of examples can be seen, some of which have been placed next to the chocolate Easter bunnies in the range.
Most customers agree that this is a good promotion.
The reactions to a TikTok video by an opinion influencer are also predominantly positive.
“Hopefully we have it too,” commented one user and explained: “I would love to get it for my colleagues to at least build them up a little.” Another said that the Ramadan calendar was thinking of everyone.
Of course, there are also a few grumpies who want to badmouth the campaign: “It's not Islamization, it's capitalism,” wrote one.
“You can make money out of anything.”
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In any case, Muslim children should be happy about the offer during the fasting month - especially since they don't feel left out by Advent calendars at Christmas or chocolate Easter bunnies at Easter time.
They are not required to fast during Ramadan as they are supposed to provide enough energy for their growing bodies.
Some children do it anyway, be it out of curiosity or a sense of belonging.
(cln)