As of: March 16, 2024, 1:26 p.m
By: Robin Dittrich
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In 2023, the fruit juice brand Punica disappeared from German supermarkets.
However, the juice manufacturer is now planning a return.
Munich – Many people still remember the fruit juice brand Punica.
This was available in a variety of varieties on supermarket shelves and could also be seen in television advertisements.
Punica will soon be available to buy again.
Punica should soon be back on the shelves of German supermarkets
Production is expected to have stopped as early as 2022, as the US beverage company Pepsico announced last year.
Pepsico sold the Punica brand to financial investor PAI Partners in 2022 and sold Punica under the joint venture Tropicana Brands Group.
There the business partners came to the conclusion to take Punica off the market.
Just a few months later, the juice brand that was popular in the 1980s and 1990s is about to make a comeback.
The cult drink Punica disappeared from German supermarkets in 2023, but now it is set to make a comeback.
(Symbolic image) © Rupert Oberhäuser/Imago
As thesmittel
Zeitung
reported, the manufacturer Tropicana is scheduled to begin production this week (from March 11, 2024).
The production will take place in collaboration with the Hamburg drinks marketer Columbus Drinks.
Punica is expected to be available for purchase again in German supermarkets as early as April 2024.
The juice brand is intended to build on the glory days when sales were almost 170 million liters annually.
In recent years these numbers have fallen to just 30 million liters.
Due to a poor harvest year, many juices were in danger of being sold out in 2023.
Punica is celebrating a comeback: This is how much the juice will cost in the future
When the remaining stock of Punica was available to buy in supermarkets in 2023, the bottles often cost less than one euro.
Jörg Harders, managing director of Columbus Drinks, said he wanted to take Punica in a “higher quality and more natural” direction.
It starts with the fruit juice content, which should be at least 30 percent in the new recipe.
Older varieties often contained 25 to 30 percent fruit juice.
The managing director also wants to make some adjustments to the price.
With the new recipe, the bottles should cost just under two euros in the future.
Despite the new recipe, Harders is initially expecting sales of less than 30 million liters.
In the future, the company wants to increase its production to 50 million liters.
From April there will be three different flavors available in 0.5 liter and 1 liter disposable PET bottles.
Gatorade has also already celebrated a comeback in German supermarkets.
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