A year ago, Brut welcomed into its capital the businessman Rodolphe Saadé, CEO of the shipowner CMA CGM, which has just bought BFM and RMC.
Since its launch in 2016, the social media aimed at the younger generation has raised 140 million euros and attracted prestigious investors, including the founder of Free, Xavier Niel, James Murdoch via his Lupa Systems fund, François-Henri Pinault via the holding company Artemis, Bpifrance, Tikehau…
In the space of eight years, the growth of Brut, whose offering is based half on local content and half on international subjects, has been dazzling.
Its audience reaches half a billion people per month, the vast majority of whom are under 35 years old.
“
Brut is in the top 5 social media across the Atlantic and the first in India and France,”
says Guillaume Lacroix, its co-founder and general manager.
On TikTok, we have more than 9
million subscribers worldwide, we are stronger than a daily newspaper like
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