“I've been holding you in my arms for over an hour (…) it's very late and you're not sleeping (…) Why aren't you sleeping?
If you love your father, be tired and sleep now (…) If you don't sleep, I'll place you.
» This light lullaby, signed by the singer Bénabar, will definitely speak to all parents.
New ones like those who have already been there.
It is an established fact, known since the dawn of time: an infant, especially when he is not sleeping, changes life, sometimes to the point of causing real distress in exhausted parents.
There was therefore a niche to occupy, a business to develop in our consumer society, by playing on the fragility, even the vulnerability of a mother or father.
Sometimes both.
Effective marketing, “miracle” products, pillows with integrated baby bottles or weighted blankets, baby sleep coaches, the market has found its geese to pluck.
Subscribe
Already subscribed?
To log in