The demographic transition will lead to a great change that will affect the entire world.
In Italy in 2050, people over 65 will represent 35% of society, with a corresponding increase in the number of people who take care of this segment of the population (caregivers).
To face the social and economic transformations of the country, Intesa Sanpaolo is ready to offer support for "immediate and future needs".
The photograph of demographic evolution was taken by research carried out by Alessandro Rosina, professor of demography and social statistics at the economics faculty of the Catholic University of Milan, and presented during the event 'Caregivers, demographic changes and new protection needs in a changing society', organized by Intesa Sanpaolo and held today in the events space of the Gioia 22 skyscraper.
Video Aging and caregivers, Intesa Sanpaolo follows the changes
"We built our social welfare system in the 1950s when we were in a growth phase and with many young people. Now that welfare model can no longer work", says the university professor.
"We must prepare - he adds - for 2050 with a high population of sixty-five year olds. And we must make sure that that population lives well".
The Master's students in journalism Walter Tobagi, Costanza Oliva and Matteo Negri, for their part, analyzed the figure of caregivers.
It is an "issue that concerns everyone. It is a hard-working, silent and responsible army", they say.
Video Caregiver, a hard-working and silent army
The Intesa Sanpaolo group has been "active on the topic of longevity for several years, to offer concrete actions that respond to the continuous social and economic transformations of the country", states Nicola Fioravanti, CEO of Intesa Sanpaolo Vita and head of the Insurance division of Intesa Sanpaolo .
During the event, moderated by Claudio Lindner, deputy director of the Walter Tobagi master's degree in journalism, it emerged how the bancassurance model favors an overall approach to addressing these issues.
Italy is the "least insured country in Europe. We have completely new coverage and we try to explain to customers why these products are useful for them and their caregivers", explains Alessandro Scarfò, CEO and general manager of Intesa Sanpaolo Assicura.
The manager presented the group's new approach in offering customers not only banking and insurance products, but also services, such as Spazioxnoi in Milan, a physical place dedicated to seniors and their well-being.
A bank like Intesa Sanpaolo must "intercept customers' needs and time. We were all young before becoming senior. So it would be partial to dedicate ourselves to just one of these figures", highlights Tiziana Lamberti, head of sales & marketing wealth management & protection Intesa Sanpaolo .
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